In my most recent post over at 1UP, I started musing a bit about some of the good times I had in my ten-and-a-half years at Ziff Davis Media. With EGM having closed just shy of its 20-year anniversary, there’s a lot of this going around, I understand. Shoe and Crispin did plenty, in written and verbal form; Mielke wrote The Compleat Milkography, Vols. I – XXIV; Greg Sewart rebutted with a different perspective; and C.J. reposted some classic musings of his own. And that’s just a small sampling.
Look, I never claimed to be a trend-setter.
The thing is, I’ve noticed some gaps in others’ accounts. Some gaps that need filling. And by God, I’m just the man to do it.
Plus, I have pictures. Incriminating pictures.
And so, I present to you the first in a four-part series: A Ziff-trospective, Part I: The Lombardening.
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Pretty much any story anyone tells about Lombard includes mention of it being the most suburbiest of suburbs. And oh dear lord, it is. (Or at least, it was the last time I was there.) But do you think that mattered to a 22-year-old kid, fresh out of college, new to Chicago, and starting his first day of work at a videogame magazine? No. No, it did not.
It was June 24, 1996. A bit more than a month previous, in anticipation of moving from my hometown of Cleveland to Chicago, I had answered an ad in the Chicago Tribune for “Writer / Game Player” with a resume (thin) and writing samples (laughable). Both, I learned later, had been promptly lost, but my cover letter had stuck around on someone’s desk long enough to make some sort of impression. So I got asked in for an interview, impressed the hell out of everyone by showing up in a tie, and found myself reporting for work at the offices of Sendai Media the following Monday.
Let me tell you what I saw the first time I walked into this place. You drive up on the outside to a very plain, very institutional-looking, brown-brick building. Three floors, darkish windows — pretty much the epitome of the anonymous late-20th-Century office building. (Come to think of it, here: see for yourself.) You open the doors into a modest, tiled lobby, facing a bit of ugly abstract art that’s inexplicably blocked off with velvet ropes. You go up an open stairway to the second floor. Straight ahead is Reception, but if we’re going to EGM (and we are), we’ll turn left. Swipe your card and open the door. Continue reading “A Ziff-trospective, Part I: The Lombardening”